45mm, brown rubber. In 1980, Carlo Crocco created the original Hublot: a watch featuring a gold case and natural rubber strap. For the first time in the history of watchmaking, a precious underground material had been combined with an above ground natural substance. Not long after, other leading watchmaking brands started using rubber too, and it quickly became commonplace. Now present in almost every country, and with over a quarter billion dollars in annual sales revenue, Hublot has become a horology force to be reckoned with.